HSG Global Services

One of the biggest factors any web site owner can control regarding the success of their web site is the quantity of relevant, original content. I am a big proponent of content creation. Creating helpful content that your audience will devour and return to your site, looking for more, is one of the most beneficial strategies you can perform for increased search engine traffic.

Let me illustrate this point with an example. Last week I posted an article titled, “The Importance of Link Building for Your B2B Web Site”. This article was posted the morning of April 13^th. The page title is essentially identical to the article title as is the URL.

Page Title: The Importance of Link Building for Your B2B Web Site – HSG Global Services, Inc.
Page URL: http://www.hsgglobal.com/2010/04/the-importance-of-link-building-for-your-b2b-web-site/

In less than 12 hours, this new article was ranking in Google for the following keyword phrases:

“link building b2b” and “importance of link building for b2b”

About a week later, this post ranks in Google for the following keyword phrases:

“link building b2b” – 5^th out of 618,000
“b2b link building” – 8^th out of 584,000
“b2b link building importance” – 1^st out of 130,000
“link building importance” – 20^th out of 5,090,000
“importance of link building for b2b” – 1^st out of 43,800
“importance of link building” – 8^th out of 5,080,000

I am sure there are additional keyword phrase variations that this one page ranks for. I also realize that the odds of people typing in the longer phrases above are slim but think of it like fishing. This ONE article will be ‘bait’ that remains ‘in the water’ forever and should someone perform a search for one of these keyword phrases, this one page has a chance to be clicked on. Before last week, this site did not rank for any of these phrases. The point is that if you continue to create useful content with your keywords in the page title, url and body, then you stand a very good chance of increased search engine traffic.

Tags: content creation, link building, seo

This entry was posted on Wednesday, April 21st, 2010 at 1:20 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.