2010 Social Media Marketing Industry Report
Michael Stelzner, executive editor of Social Media Examiner, has just published his 2010 Social Media Marketing Industry Report online. This free download is a 33 page report filled with survey data from 1,900 social media marketing experts. Some of the insight you will gain from this report include:
- How many marketers are using social media in online campaigns
- What is the average time commitment for marketers using social media
- The number one benefit of using social media marketing
The report includes information useful to both the B2B and B2C marketer. The number one motivation for using social media marketing is to gain exposure and increase the number of impressions to a company’s brand. By participating in social media, a company increases its relations with current and future customers. There is also an element of reputation management involved. Finding out what people are saying about you and being able to respond in near real-time is critical to defusing negative comments before they spread.
Social media marketing is about networking and developing new relationships. Those relationships can be with current customers, prospective customers, potential partnerships or suppliers. Social media is an effective online platform for expanding and further developing relationships and contacts that were initiated offline as well.
Twitter, Facebook, LinkedIn and blogs remain the most popular social media tools used by marketers. B2B marketers are much more focused on using LinkedIn and blogs vs. Facebook. Video sites like YouTube are used more frequently by those who have been performing social media marketing for several years.
Clearly social media marketing has gone mainstream and should be a part of every company’s online marketing strategy.
Tags: facebook, linkedin, marketing, social media, twitter